As a national humane organization of prominence, The Humane Society of the United States felt compelled to launch an objective study of its own to gather facts about rodeo and the possible abuses to the animals involved during performances and behind the scenes. The president and board of H.S.U.S. felt that the facts should be gathered, as unprejudicially as possible, so the truth could have an unveiling and the public be informed of the realities of rodeo.
Robert C. Bay, D.V.M., then a member of the faculty of Colorado State University at Fort Collins, Colorado, was engaged to carry forward this study. The personnel selected to assist him in this study for the two summer periods of 1971 and 1972 consisted of junior and senior veterinary medical students, plus a part-time professional photographer. These people were instructed to be objective, gather pertinent data, document all information with pictures, if possible, or with witnesses. The team of participants was instructed to be fair, unbiased and objective in their fact finding ventures. Careful notes were taken, accurate records kept, and documentation established.
"Special Report on Rodeo" (1974). Special Reports. 14.