Animal Rights International (ARI) strongly supports the proposed rule of the Animal and Plant Health Inspection Service of the United States Department of Agriculture to eliminate the hot iron face branding requirement for cattle imported into the United States from Mexico. It is the position of ARI that face branding is cruel and unnecessary, more humane identification methods are available and more effective means of controlling tuberculosis should be utilized, face branding constitutes a violation of public policy and many states' cruelty to animals statutes, the USDA should revise all of its regulations to ensure that face branding is no longer a permissible method of identifying animals and that the final rule to ban face branding be adopted immediately after the expiration of the comment period for Docket No. 93-006-2.
Animal Rights International, "Importation of Certain Cattle from Mexico: Identification Requirements" (1994). Face Branding Campaign. 4.