•  
  •  
 

ANIMAL SHELTERING

Article Title

Q&A

Authors

Abstract

Communications strategist Caryn Ginsberg says businesses have long known how to get people to buy their products and services—and animal welfare advocates would do well to utilize the same techniques. In her new book, she shows how advocates can use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

Share

COinS
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.