Communications strategist Caryn Ginsberg says businesses have long known how to get people to buy their products and services—and animal welfare advocates would do well to utilize the same techniques. In her new book, she shows how advocates can use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.
ANIMAL SHELTERING: Vol. 2012
, Article 10.
Available at: https://animalstudiesrepository.org/animshel/vol2012/iss3/10