Gradidge, Sarah and Zawisza, Magdalena (2019) Why factual appeals about the abilities of sheep may fail. Animal Sentience 25(42)
Lori Marino and Debra Merskin, Intelligence, complexity, and individuality in sheep
Marino & Merskin (2019) express hope that providing people with positive information about the abilities of sheep (factual appeals) will improve perceptions of them and thus improve their welfare. However, these factual appeals can, and do, fail to change perceptions of animals. This commentary considers why and when factual appeals fail, and with whom they may be effective.