A total of 302 undergraduates in the social sciences and the humanities, at two Australian universities, were given a questionnaire designed to explore public attitudes toward animal suffering. The results, though preliminary, strongly suggest that attitudes may be in great part supportive of animal welfare and animal rights. However, as reflected in the answers to the questionnaire, actual behavior does not always follow suit. The recommendation is made that the animal welfare/animal rights movement should perhaps place more emphasis on raising people's awareness of the inconsistencies between their attitudes toward animals and their behavior concerning them.
Braithwaite, J., & Braithwaite, V. (1982). Attitudes toward animal suffering: An exploratory study. International Journal for the Study of Animal Problems, 3(1), 42-49.