The article discusses the importance of biodiversity and on how people protect animals and habitats. It describes the conservation psychology and conservation social work. It suggests that there will be fewer people who will actually be able to make a positive difference in the relationships with animals and ecosystems.
Bekoff, M., & Bexell, S. (2010). Ignoring nature: why we do it, the dire consequences, and the need for a paradigm shift to save animals, habitats, and ourselves. Human ecology review, 17(1), 71.